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Conferences providing an in-depth overview of current issues.
Six 90-minute conferences will be held during the show (two per day).
Each conference will involve 4 or 5 participants and one coordinator. The following themes have been selected:
| J1. ORGANIC/ETHICAL FOCUS |
 CREATION, A KEY FACTOR IN THE SUCCESS OF ORGANIC AND/OR ETHICAL FASHION AND ACCESSORIES
- Creativity: crucial to preventing the organic/ethical offering from becoming clichéd, guaranteeing its readability and distinguishing it from conventional and retail brands
-“Fashion” products are above all “fashion” products, the organic/ethical offering needs to be just as, if not more, fashionable than the rest of the range
- Reconciling beauty, creativity, innovation and organic/ethical: it can be done!
- A platform of expression for designers: diversifying the range, working on new materials…
- Focus on the accessories range
CONFERENCE LED BY
Gilles Mulle, General Coordinator, Paris Capitale de la Mode
SPEAKERS
Alexandra Coissé, Director, Althéane, Founding member of the AME, Acteurs de la Mode Ethique
Emeric Creuse, Co-Founder, Cruselita
Delphine Dumas, Marketing Coordinator, IED Moda Lab, Milano
Dominique Giusiano, Director of Textile/Home Leisure Goods for Monoprix
Isabelle Grandval, Stylist and Director, ZAZA Factory
Emmanuel Pierson, Associate Director, Monsieur Poulet
Jérôme Schatzman, Founder and Director, Tudo Bom ? Founding member of the AME, Acteurs de la Mode Ethique
Claudine Verry, Concept and Style Manager, Le Printemps
Martin Wieczoreck, Buying Manager, Citadium
LABELS, CERTIFICATIONS AND SECTORS WITHIN THE ETHICAL AND ORGANIC OFFERING
- How do you negotiate the maze of certificates, labels and organisations? Are organic and fair-trade fighting the same battle?
- Starting off with organic materials does not guarantee that the end product will be organic: can the organic approach be applied throughout the production and distribution process?
- Dyestuffs, treatments, recycling…developing techniques and materials
- The economic dimension – supply and demand: how can the veritable development of organic and ethical sectors be taken on board to avoid any adverse effects?
- Impacts on retail networks: the need for coherence when presenting the offering, from organic and ethical product-labelling to packaging
- How do consumer perception and consumer demand affect this offering?
CONFERENCE LED BY
Gilles Muller, General Coordinator, Paris Capitale de la Mode
SPEAKERS
Emilie Cherhal, Organic Textile Certification, Ecocert
Grégoire Guyon, Director of Communication and Development, Armor-Lux
Aurore Issouf, Sourcing Manager Organic & Fair-trade sector, Naturenvie-Groupe Léa Nature
Leslie Pascaud, European Marketing Director, responsible for Added Value
A representative of Max Havelaar/FloCert |
| J2. •MENSWEAR FOCUS |
MEN’S ACCESSORIES: THE REVOLUTION IS UNDERWAY!
- The emergence of pleasure-buying, increased attention to details, the popularity of small accessories, the “fashion” dimension…new trends in men’s accessories?
- Are male consumers just like any female consumer?
- The functional dimension of men’s accessories remains essential: how can it be taken on board when developing the product range?
- What’s the best way to highlight and display the range?
- Can we offer a “unisex” product range? What are the advantages and risks?
- Can luxury designs and trends be used as a source of inspiration for developing the mid-price and top end of the range?
COORDINATED BY
Emilie Kremer, Chief Editor, Fashion Mag
SPEAKERS
Louis Gerin, Co-Creator and Co-Director, Les Garçons
Olivier Gerval, Director of l’Ecole Supérieure Privée C-Six-Douze – Technique, Arts and Design – Author of “Accessories” Ed Eyrolles 2008
Isabelle Lartigue, Men’s Style Director, Peclers Paris
François Leblanc, Director, Artcodif
Lucien Odier, Président, FEH (Fédération des Enseignes d’Habillement)
MEN’S READY-TO-WEAR, A DYNAMIC AND BUOYANT MARKET: SUCCESSFUL MODELS
- The men’s ready-to-wear offering is enjoying the highest growth and “driving” the market. France is currently making up for its slow start with regard to Southern European countries in particular: qualitative and quantitative data overview
- Which models have proved successful in modernizing specialist chain stores?
- How has the management and presentation of the product offering developed?
- How do you encourage the buying impulse in a population that is just discovering “pleasure shopping”?
- Men in fashion/apparel stores: how do you identify behaviour and satisfy requirements?
CONFERENCE LED BY
Jean-Paul Leroy, Chief Editor, Fashion Daily News and FDNews Pro
SPEAKERS
Hélène Fourneau, Panel Manager, IFM
Richard Odier, Managing Director, Stanford
Emmanuel Thillet, Member of the Executive Committee responsible for Brand Communication and Development, Territoire d’Hommes
Frank Zins, CEO, Bernard Zins
Christelle Cagi Nicolau, Menswear buyer, Le Bon Marché |
| J3. •MERCHANDISING/NETWORK FOCUS |
DISPLAYING AND MERCHANDISING ACCESSORIES IN RETAIL OUTLETS
- How do you show off accessories to optimal effect while maintaining the balance with the “main” product range?
- Which are the models that work? Shop-in-shops, dedicated areas, display stands… how can you innovate and make the most of all these elements?
- How can you ensure coherence between the accessories buying policy and the way the product range is displayed in the retail outlet?
- What can merchandising offer this niche? A few examples of concrete measures
SPEAKERS
Magali Chemel, Chargée de Display Junior, Etam Prêt -à- Porter
Olivier Gerval, Director of l’Ecole Supérieure Privée C-Six-Douze – Technique, Arts and Design - Author of “Accessories” Editions Eyrolles 2008
Philippe Gilles, Chief Editor and Editor, L’Essentiel de la Chaussure (footwear) & L’Essentiel de la Maroquinerie (leather goods)
Jean-Marc Guitard, Director of the European Wholesale Divison, BCBGMAXAZRIAGROUP
Dominique Linguinou, Women’s accessories buyer, La Halle
Béatrice Querette, Founder-Director, Merchanfeeling
MULTI-CHANNEL RETAILING AND THE IMPACT OF E-COMMERCE ON TRADITIONAL SALES NETWORKS
- Stores, catalogues, websites: between complementarity and competition
- Multi-channel retail, an unavoidable step for apparel/fashion professionals?
- Internet: current issues and perspectives:
- today: mainly discount and private sales
- tomorrow: a sales channel like any other?
- what impact can be expected on evolving store concepts?
- Are virtual retail outlets compatible with buying pleasure?
- How do end-customers juggle these different channels? What are their specific expectations?
CONFERENCE LED BY
Olivier Costil, Assistant Managing Editor, LSA
SPEAKERS
Evelyne Chaballier, Director of Economic Research, IFM
Jean-Michel Flamant, Director, Idées-3com
Olivier Le FLoch, CEO, AchatVIP.com |
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Version Française